Hold on to your hats, Jenavieve Belair has some gorgeous new work with Stetson for you!

Created during quarantine, Jenavieve and Stetson worked together to design a Covid safe shoot by sending her product and allowing her to create with the people and items she had on hand.

“It was kind of a work from home!” said Jenavieve. “Stetson sent me a box of hats and my sister, her boyfriend, and I hopped in the car and drove a few hours north to open land.”

With just a few outfits, a handful of stylish hats and her camera, the three of them safely shot outdoors, creating commercial lifestyle imagery that proves fresh branded content can be created even in these complex times.

Jenavieve said this shoot prioritized content creation over production, with her interacting just with the talent (her immediate family!). 

“No crew, no styling, just simple creating!” said Jenavieve.

As they drove north from Los Angeles to Central California, Jenavieve kept an eye open scouting for the perfect locations to represent the legendary westernwear brand. Warm natural light, dirt roads, open plains, and hillside grasslands allowed her to craft the upscale bohemian country vibe of the shoot. 

She found the perfect locale in the open air of the rolling hills of San Luis Obispo. Using natural light to accentuate the authenticity of the brand, Jenavieve crafted imagery reminiscent of the classic look of the West with a modern flair.

We tip our hat to Jenavieve for crafting gorgeous branded imagery for Stetson with a limited footprint, keeping both Coronavirus safety and creativity top of mind.

To see more of Jenavieve's work, check out her portfolio on her website and follow her on Instagram at @jenavieve.