YOU GOT A MEETING WITH A CLIENT. NOW WHAT DO YOU DO?
When ad agency art buyers and photo editors sit down to meet with photographers, they want to get information they can’t learn from viewing a photographer’s website or Instagram feed. To make the most of the opportunity a face-to-face meeting offers, photographers should prepare what they want to say about their work and how they shoot. Jennifer Lamping, senior art producer at RPA in Los Angeles, says the photographers make a good impression when they explain how they shot images in their portfolio, and highlight the challenges they encountered on a shoot. “It’s kind of nice to hear behind-the-scenes [stories] about how they work and how they problem solve,” Lamping says.
Asked to name a photographer who presented his work well, Lamping mentions advertising photographer Caleb Kuhl, who showed Lamping a memorable portfolio with a bright yellow cover. Kuhl says that when he meets with an art producer, he explains some of the technical or logistical challenges of a particular photo.“I try to drop that bug in their ear that I can do that, that I understand production and I’m not just some dude with an iPhone on Instagram,” he says.
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