“The inspiration was to create images the everyday consumer can relate to,” explains Stockwell. That meant shooting in an urban landscape. “But the client wanted water in the background, so we had to find a beach location in close proximity to urban environments.”. This requirement led to locations in Long Beach and San Pedro as well as downtown LA.
The compelling images of the Chevy Trax speak for themselves, but Stockwell has his favorites. “I like the image of the car turning left from the stop sign in downtown LA”. Whatever the conditions, Jeff Stockwell will find a way to put his subject in the best light.